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백제역사유적지구 관광 매력속성 평가: 영향 범위 성취도 분석과 영향 비대칭 분석의 적용

Author

오민재

Journal Title

관광연구저널

Publication Year

2022

Topics

#Tourism
#Marketing
#History

Summary

This study explored the multi-dimensional tourist attraction attributes of Baekje historic areas and analyzed the asymmetry impact of these attributes on overall tourist satisfaction. The attributes were classified into Frustrators, Dissatisfiers, Satisfiers, and Delighters, and prioritized for improvement to enhance tourist satisfaction management in the Baekje Historic Areas.

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