LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

해양 레저 스포츠 참여동기 유형에 따른 레저스포츠웨어의 소비자 요구 차이와 의류개발 시사점 연구

Author

유천, 차수정

Journal Title

한국컴퓨터정보학회논문지

Publication Year

2022

Topics

#Purchasing
#Mood

Summary

This study categorized the motivation for participation in marine leisure sports (mania, leisure, health) and analyzed the differences in consumer demand for leisure sportswear according to each type. The analysis revealed that functionality (movement, comfort, body temperature maintenance), design, and practicality were important purchasing considerations, with mania types prioritizing functionality and additional features, and health types focusing on design.

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