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대학생들의 배달음식 선택속성이 행동의도에 미치는 영향-충북 제천지역을 중심으로-
Author
이상미
Journal Title
한국외식산업학회지
Publication Year
2022
Topics
Summary
This study analyzed the impact of delivery food selection attributes on satisfaction and behavioral intention among college students, identifying three factors: food quality and hygiene, marketing, and additional service. Notably, food quality and hygiene significantly affected satisfaction, which in turn influenced loyalty.
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