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가맹본부와 가맹점주의 관계적 계약이 가맹본부에 대한 신뢰와재계약의도에 미치는 영향 -계약기간의 조절효과-
Author
김창일, 김영중
Journal Title
한국외식산업학회지
Publication Year
2022
Topics
Summary
This study investigates the influence of a franchisor’s relational contract on trust and recontract intention, and examines the moderating effect of contract duration. The structural equation modeling analysis revealed that flexibility, information exchange, and joint problem solving positively influence turnover intention, while trust positively influences recontract intention.
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