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편의점 디저트에 대한 소비자의 구매태도 및만족도와 재구매 의도에 관한 연구

Author
김미수, 이경희
Journal Title
외식경영연구
Publication Year
2020
Summary

This study analyzed the impact of choice attributes of convenience store desserts on consumers' purchasing attitude, and the effect of purchasing attitude on satisfaction and repurchase intention. Menu quality, price, and decision-making convenience significantly influenced purchasing attitude, which in turn increased satisfaction and repurchase intention.

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편의점 디저트 선택속성이 구매의도에 미치는 영향

주순점, 김동진 · 2021

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소비자의 편의식품 인식이 제품선택속성 및 만족도에 미치는 영향연구 The research of selection attributes of the convenience food affect the product selection and Satisfaction

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김추연; 이승현; 차성수 · 2024

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