LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

시니어의 금융기관 자산관리 서비스 이용 만족도에 영향을 미치는 요인에 대한 실증 분석 An Empirical Analysis of Factors Influencing Seniors' Satisfaction with the Use of Wealth Management Services in Financial Institutions

Author

박현정; 강신기

Journal Title

벤처혁신연구

Publication Year

2023

Topics

Summary

This study empirically analyzed the factors influencing seniors' satisfaction with financial institutions' wealth management services in South Korea, a rapidly aging society. The results showed that product stability and profitability, employee problem-solving ability and customer orientation, process, inheritance service, and trust service had a significant positive impact on satisfaction. The findings provide valuable insights for financial institutions to tailor wealth management services to meet the needs of senior customers.

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