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An Efficiency Analysis of Integrated Online and Offline Operations of Listed Retail Companies -Focusing on 28 listed retail companies in China-
저자
무립염, 김귀정, 김형호
학술지명
디지털융복합연구
출판/발행연도
2020
주제
요약
본 연구는 중국 상장 소매 기업 28곳을 대상으로 온라인과 오프라인 운영의 통합 효율성을 분석한다. 저작권 관련 안내문이 포함되어 있으며, 전문은 원본 출판물을 참고해야 한다.
학술지 영향력
[디지털융복합연구]
- KCI
- 1.18
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