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중국 온라인 유료 지식 콘텐츠 구매의도에 영향을 미치는 요인: 계획된 행동이론(TPB)중심으로

Author
가정, 진로
Journal Title
디지털융복합연구
Publication Year
2020
Summary

This study analyzes the factors influencing purchase intention for online paid knowledge content in China, focusing on the theory of planned behavior (TPB). Due to copyright information, the summary of the research content is limited.

Journal Influence
[디지털융복합연구]
KCI
1.18

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