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증강현실 관광AR 서비스 브랜드의 유형화 연구

Author

강형철

Journal Title

브랜드디자인학연구

Publication Year

2019

Topics

#Augmented reality

Summary

This study qualitatively analyzed AR content developers in the tourism sector to identify value factors and quality standards for their successful growth. The results indicated the importance of fun and education, user-generated content, industrial convergence, and the fusion of technology and art, while challenges included lack of funding, device inconvenience, and lack of differentiation. Successful market entry requires planning ability, storytelling, cultural understanding, and collaboration with local companies.

Journal Influence

[브랜드디자인학연구]