LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

브랜드 경험 증진을 위한 서비스스케이프 요소에 관한 연구 - 커피전문브랜드 매장 중심으로 -

Author

김윤희, 이재규

Journal Title

한국공간디자인학회 논문집

Publication Year

2020

Topics

#Business and Management

Summary

This study aims to derive and establish servicescape elements for enhancing brand experience. Through analysis of prior research on brand experience and servicescape, and case studies of coffee shop brands, the impact of servicescape elements (aesthetic impression, comfort, pleasure, convenience, symbolism, and professionalism) on brand experience was analyzed. The results showed that the Starbucks Reserve store demonstrated superior satisfaction across all servicescape elements, with professionalism being the most prominent factor.

Journal Influence

[한국공간디자인학회 논문집]