LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

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브랜드 경험요소를 적용한 패션 브랜드 플래그쉽 스토어 공간특성연구

Author

장윤정, 이정교

Journal Title

한국공간디자인학회 논문집

Publication Year

2020

Topics

#Fashion

Summary

This study aims to derive spatial characteristics for innovative space design by applying brand experience elements to fashion brand flagship stores' on/offline channels. The analysis revealed that the five elements of brand experience are applied differently depending on the purpose and character of the spatial components, and online channel elements are actively utilized to promote brands and enhance consumer communication.

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